The Importance of Up and Coming Creative Talent in Music Video
Directors rep Joceline Gabriel has the magic touch when it comes to music videos – described by NOWNESS as “one of the music industry's best kept secrets”. She's worked with bands including Interpol and Babyshambles, while video commissioner at Parlophone Records, and has represented directors including Kahlil Joseph, Megaforce and Fleur & Manu.
Here she discusses the lasting power of a great music promo, and why a new generation of directors is ready to take the industry by storm.
In all my years in this industry, videos have never stopped amazing me – when they are good, that is. In many ways, diminishing budgets have upped the level of creativity and tipped the balance of art over commerce. I am thrilled every time I see a young director pushing the envelope to invent new worlds and ideas to enchant us with. In the past ten years, we have seen the French video revolution inspire a whole new generation to come forward and be heard. To have the opportunity to visually interpret an artist's music should be seen as a privilege, and when there is respect and an emotional connection to the music, great visuals can be created.
I feel hopeful for the year ahead, 2017 has already been a rich year for the video industry with talents like Oscar Hudson, Young Replicant, Ryan Staake, Sacred Egg and the Blaze are making incredible work and I am very hopeful more wonderful work will surface in the next few months.
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