• D&AD Impact 2019
    Deadline: 25 Sept
  • Deadline: 25 Sept
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VFX Immersive Storytelling with Framestore

Mike McGee’s advice for immersive storytelling and landing a creative job

As Chief Creative Officer and Co-Founder at Framestore, Mike McGee’s career advice for young creatives entering the creative industry and trying to get a job animation and VFX, was to learn how to immerse your audience in a story, and embrace the AR and VR technology trends that will help as you take your first steps in your career.

Listen below for the full talk.

New Blood Festival 2019 Talk - Mike McGee (CCO, Framestore) on immersive storytelling


  Listen Now on Soundcloud

From the Guinness Surfer to the Oscar-winning Gravity, Framestore has built a global reputation for visual effects, augmented reality and virtual reality technology trends the creative industry can't ignore. Mike McGee was at New Blood Festival to share how Framestore’s vast experience and the unique outlook is winning them a reputation and awards across genres.

In Mike’s talk, he shared insights into the future of VR and AR experiences and CGI technology, and the speed of technological development in the areas, including the way CG technology, now allows performances that would have previously taken weeks of animation to happen in real-time.

“It could be possible one day very soon for you to talk to one another as avatars in the virtual space”.

He goes on to say the main goal with this technology in film performance is to absorb the audience into a scene, making it fully immersive. Mike goes on to say the potential of this new technology could transform education in schools, making CG characters available for live TV shows and many more applications.

"That way of educating and giving people something that really resonates, that can create memories for people, has an enormous potential in the future for how we educate, entertain and inspire audiences."

When describing Framestore’s work on Oscar-winning Gravity, Mike explains how up to forty people are involved in the creation of one scene and one-shot, urging young creatives interested in VFX and animation to research and explore the many different roles available in this sector.

If you are interested in finding out more about visual effects and animation, why not take some motion graphics design inspiration and the latest VFX trends from the D&AD Awards 2019 Visual Effects winners.

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