The D&AD Collaborative Award celebrates brave, innovative, and long-lasting collaborations between agencies and clients alike. This year, the award recognises Turner Duckworth’s collaboration with Miller Lite. In 2014, MillerCoors joined forces with Turner Duckworth and to the present day, the partnership has seen a vast 5% YOY decline halted, shifts in consumer perception and creative success with over 25 awards.
In this ‘Behind the Collaboration’ session, the Turner Duckworth team including Bruce Duckworth, Co-Founder and Co-Chairman, Mark Waters, Executive Creative Director, and Miles Marshall, Creative Director, discuss their long-time collaboration with Miller Lite.
Behind the Collaboration with Turner Duckworth
For four gruelling weeks this year, 260 judges across eight time zones convened in 80 judging sessions to review 20,000 pieces of work and awarded 500 Pencils. Explore the D&AD Awards 2020 Pencil winners.