Trends and insights on Experiential
Bruce Henderson is Chief Creative Officer of Jack Morton Worldwide. He is responsible for the global brand experience agency’s creative vision, and is the chairperson of its creative council. Moreover, he is Jury President in Experiential, one of our new categories at D&AD Awards 2018.
Here he argues why brands should create meaningful experiences, which recent campaigns turned into memorable moments and marked the current cultural landscape and his aspirations from the Experiential category.
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