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The best branded female empowerment campaigns 2017

Will scantily clad and simpering women, enslaved by their emotions, soon be extinct from ad land? Following in the footsteps of Paris’ rejection of Yves Saint Laurent’s “porno chic” and Sadiq Khan’s Protein World backlash ban on body shaming, this could well be the case.

But is censorship the answer? Or is it a symptom of a wider problem and in banning these ads, are we simply covering over a cantankerous wound, hoping the infection beneath heals over – out of sight and out of mind?

With this in mind, we’re showcasing some of the best campaigns that empower women, rather than objectify them. Whatever your opinion, big brands taking collective responsibility for gender inequality can only be a good thing.

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