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The Best of Branded Content

We spoke to members of our Branded Film Content & Entertainment Jury at D&AD Judging to find out what they looked for when choosing the best examples of branded content in 2016. 

Overall, the award winning branded content that stood out was nothing short of brilliant, but what makes brilliant branded content? What does it take to get noticed by the judges and how do you win a Pencil? 

See the full list of award winners and speakers below. But first, sit back and enjoy the film.

The Best Branded Content in the World 2016

People featured in the film:

  • Claire Donald, Head of Operations, Google Creative Lab
  • Jimmy Smith, Chairman & CEO/CCO, Amusement Park Entertainment
  • Khai Meng Tham, Co-Chairman & Worldwide CCO, Ogilvy & Mather
  • Stephanie Oakley, Director of Film Production, 72andSunny

Work shown in order:

Hello Play

  • Award: Graphite Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016
  • Agency: Blink Productions
  • Client: Hello play!

Compton

  • Award: Yellow Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016
  • Agency: TBWA Chiat Day
  • Client: The GRAMMYs

Our Greatest Adventure

  • Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016
  • Agency:  RSA Films Los Angeles
  • Client: 20th Century Fox

The Story of Ivine and Pillow

  • Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Non-Fiction 1-5 mins / 2016
  • Agency: 180LA
  • Client: UNICEF

CHAMKI: The Girl From The Future

  • Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Non-Fiction 1-5 mins / 2016
  • Agency:  Lowe/SSP3
  • Client: UNILEVER GLOBA

Never Alone

  • Award: Graphite Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Non-Fiction 1-5 mins / 2016
  • Agency: AMV BBDO
  • Client: Diageo

High School Girl

  • Award: Graphite Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016
  • Agency: WATTS OF TOKYO INC.
  • Client: Shiseido

Kaleidoscope

  • Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016
  • Agency: RSA Films
  • Client: Red Bull Media House

The Power of Privacy

  • Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Non-Fiction 6-15 mins / 2016
  • Agency: The Guardian
  • Client: Silent Circle

Act of Love

  • Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Non-Fiction 1-5 mins / 2016
  • Agency: HAKUHODO Kettle
  • Client: Sagami Rubber Industries Co., Ltd.

Survival Billboard

  • Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Live Experience / 2016
  • Agency: McCann London
  • Client: Microsoft

Look Who's Driving

  • Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016
  • Agency: Forsman & Bodenfors
  • Client: Volvo Trucks

OK GO - Upside Down & Inside Out

  • Award: Wood Pencil / Branded Content & Entertainment / Branded Content & Entertainment - Fiction 1-5 mins / 2016
  • Agency: TUTKOVBUDKOV
  • Client: S7 Airlines

If you think you have a campaign that deserves a Pencil, enter your work into the D&AD Professional Awards and see if our judges agree. When it comes to awards, nothing matters more.

For more creative inspiration and the opportunity to get up close and personal with the world’s best design and advertising, join us at D&AD Festival.
 
 

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