We spoke to members of our Branded Film Content & Entertainment Jury at D&AD Judging to find out what they looked for when choosing the best examples of branded content at D&AD Awards.
Overall, the award winning branded content that stood out was nothing short of brilliant, but what makes brilliant branded content? What does it take to get noticed by the judges and how do you win a Pencil?
See the full list of award winners and speakers below. But first, sit back and enjoy the film.