How A.I. and Machine Learning Will Change Design and the Creative Industries in 2018
British industrial designer Benjamin Hubert has worked on everything from furniture and lighting, to the world's first 3D-printed wheelchair – created by his creative agency Layer, which he set up in 2015. Known for partnering with forward-thinking brands, Hubert's work has repeatedly shown his willingness to shake up the status quo.
Here he questions the wider role designers can play in society, particularly when it comes to improving people's lives and harnessing new technologies such as AI and machine learning.
2018 will be all about confrontation for the creative industries. Successful design practitioners will have to confront the global issues that are becoming increasingly difficult for society to ignore. Many of these challenges have begun to be addressed already, such as political turmoil, cultural barriers, sustainability, and housing. They will continue into the new year with greater focus.
As designers, we need to continue to confront these difficult issues and to be advocates for positive change. To enable this, we need to work in partnership with other change makers to keep pushing proactively, and have the vision to address the big problems.
In recent times, we have seen greater levels of social engagement at a global level, and there are numerous examples of design being used as a tool for positive change. New media, communication tools and also more varied and accessible routes to market have facilitated this. Platforms such as crowd funding enable designers to get powerful ideas in front of larger, more diverse audiences without the need to engage with corporations.
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