• Loading…

The role of AI writing tools in creative industries

by Will Awdry

Alexa, write my copy.

I once wrote a 3,200-word ad in a weekend. I would have killed for a copywriting bot at the time. A giant silvery worm that hoovered up the endless briefing documents and pooed out whole sentences would have been a godsend. Instead, my long defence of British Satellite Broadcasting ran in Monday’s FT. On Tuesday, Rupert Murdoch bought the company out and it ceased to exist. The ad wasn’t just fish wrap. It was a shroud.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again