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The role of AI writing tools in creative industries

by Will Awdry

Alexa, write my copy.

I once wrote a 3,200-word ad in a weekend. I would have killed for a copywriting bot at the time. A giant silvery worm that hoovered up the endless briefing documents and pooed out whole sentences would have been a godsend. Instead, my long defence of British Satellite Broadcasting ran in Monday’s FT. On Tuesday, Rupert Murdoch bought the company out and it ceased to exist. The ad wasn’t just fish wrap. It was a shroud.

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