When witches go riding, and black cats are seen, the moon laughs and whispers, ‘tis near Halloween. And so, here we reach the final chapter of our spooktacular Archive dive, as we complete our A to Z of the most eerie, sinister and blood-curdling campaigns ever to feature at the D&AD Awards.
U is for Unsightly Corpses
Award: In Book / Radio Advertising / Individual under 40 Seconds /
Agency: Bartle Bogle Hegarty
In this 30-second spot to promote British TV mystery series, Rosemary & Thyme, the host of Gardener’s Questions offers listeners tips on how to rid their lawns of unsightly corpses. “Quicklime soon clears them up. If it’s a bigger body, you could try a garden shredder, but only use burning as an absolute last resort. You don’t want to annoy the neighbours, do you?”
V is for Vampire – Silk Cut Dracula
Silk Cut Dracula
Award: In Book / Press Advertising / Trade and Professional Magazines, Single, Black & White or Colour / 1994
Agency: Saatchi & Saatchi
Client: Gallaher Tobacco Limited
This creative execution for Silk Cut by Saatchi & Saatchi ran opposite ads for Francis Ford Coppola’s vampire horror flick "Dracula" – an approach that worked well amongst a discerning and advertising literate audience.
W is for Wolfman
Award: In Book / TV & Cinema Advertising Crafts / Direction / 2002
Agency: TBWA \ London
Client: Sony Computer Entertainment Europe
Both surreal and captivating in equal measure, The Wolfman takes us on an adrenaline-fuelled ride into a raging imagination – exactly as the Sony PlayStation 2 aimed to do.
X is for Xenoglossia (the putative paranormal phenomenon in which a person is able to speak or write a language he or she could not have acquired by natural means) – Possessed
Award: In Book / TV & Cinema Advertising Non-English Language / Television Commercials - Up to and including 60 seconds / 2004
Agency: J Walter Thompson Italia
Client: Radio Reporter
In this spot for Radio Reporter, a possessed woman becomes an unlikely medium of live football coverage.
Y is for Yikes – Afterlife
Award: In Book / Ambient / Experiential / 2007
Agency: M&C Saatchi
This special build poster for Afterlife – a supernatural drama series produced by ITV – was devised specifically to scare the pants off people. The poster was placed in various locations around London and filmed over two weeks. These are some of the best results.
Z is for Zombies – The Walking Dead
The Walking Dead
Award: In Book / TV & Cinema Communications / Multi Platform Branding & Promotions / 2011
Client: Fox International Channels
Ireland/Davenport approached ‘The Walking Dead’ not as a series about zombies, but as a series about people. By bringing the challenges and dilemmas faced by the characters to life, Ireland/Davenport developed a sense of immediacy that not only added intrigue but allowed the audience to develop empathy with the characters.