Made to Share

A bar of Cadbury Dairy Milk is made up of 36 chunks. It is literally Made to Share. And there is no better way to demonstrate that fact than with the packs themselves. So Cadbury redesigned their bars of Dairy Milk to be shared proportionately, rewarding the generous ones amongst us with the largest share. Each pack was inspired by the relatable behaviours of our nearest and dearest, whether a family, a sharehouse, colleagues or a bunch of mates