Braided History
Braided History
Braided History transforms ancestral hairstyles into symbols of resistance and freedom. During slavery, Afro-Caribbean women wove hidden maps into their braids, guiding escape routes to liberation. This print campaign recreated those historical patterns in striking duotone portraits, revealing their cartographic significance. Published in leading Puerto Rican newspapers, the work reignited conversation on hair discrimination, ultimately contributing to the passing of Act 1282, which prohibits discrimination based on hairstyle.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- DDB Latina Puerto Rico
- Brand
- Mizani
- Advertising Agency
- DDB Latina Puerto Rico
- Design Agency
- DDB Latina Puerto Rico
- Production Company
- DDB Latina Puerto Rico
- Client
- L'Oreal Caribe

