Lay's Smart Farm
Lay's Smart Farm
Unpredictable climate-change has led to :ay's farmers losing 20% of their crop every year, since agri-practices traditionally follow predictable seasonal patterns. While we couldn’t change traditional agri-practices, our long-term farmer partnership gave us access to unique historical data; enabling risk mitigation before irreplaceable damage. Using our historical-database, we transformed traditional Indian agri-practices to climate-smart algorithmic practices through ‘Smart Farm’ - a real-time monitoring system using satellite-imagery and remote-sensing to generate early warnings.
D&AD pencils
Details
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- Countries
- Year
Credits
- Entrant Company
- Advertising Agency
- Design Agency
- Client
- PepsiCo
- CropIn

