A 66-Year Partnership
Award: Collaborative Pencil
Collaborative Pencil / Collaborative / Advertising Agency / 2023
Ogilvy and Dove’s collaboration began in 1957, when David Ogilvy himself wrote the first print advert for the Dove beauty bar. Our 66-year unbroken relationship has created campaigns such as 2004’s ‘Campaign For Real Beauty’, 2013’s ‘Real Beauty Sketches’, 2020’s ‘Courage Is Beautiful´ and 2023’s ‘#TurnYourBack’, continually delivering groundbreaking advertising that has elevated Dove to a world-leading brand and raised the respect and trust between agency and client. Throughout it all, we have continually championed real women and real beauty.
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