Spooky Ingredients
Award: Shortlist
Shortlist / Animation / 2D Digital / 2023
Spooky Ingredients is a short horror animated film created by Heinz, which stars the scariest ingredients used by Heinz’s competitors. Since Heinz Tomato Ketchup is made using only ingredients of natural origin, the film premiered on Halloween night to remind customers of the horrors of eating other ketchup brands and the strange ingredients that competitors put in their products. Beautifully crafted 2D animated characters, humour, and jump scares were used in this thriller to engage with viewers in cinemas and on Instagram.
