Heinz Fraud Ketchup
Award: Graphite Pencil
Graphite Pencil / Press & Outdoor / Press Campaigns / 2023
Award: Wood Pencil
Wood Pencil / Press & Outdoor / Poster Campaigns
Award: Wood Pencil
Wood Pencil / Film / Social Commercial Campaigns
Award: Shortlist
Shortlist / Art Direction / Outdoor
Award: Shortlist
Shortlist / Press & Outdoor / Press Adverts
Heinz is the world’s most beloved ketchup. It’s a thick, rich, delicious sauce of unmatched quality, making it the only brand that is truly synonymous with the red condiment. When the brand discovered that there are restaurants around the world that refill Heinz bottles with inferior ketchup, it didn’t take offence, because these restaurants are just showing that they know what everybody else knows: it has to be Heinz. To bring attention to this real behaviour, Heinz launched the Ketchup Fraud campaign and enlisted fans across the country to help ensure that when people see Heinz, it’s actually Heinz.
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