Pre-Loved Island
Award: Graphite Pencil
Graphite Pencil / Commerce / Brand Partnership / 2023
Award: Wood Pencil
Wood Pencil / PR / Use of Talent & Influencers
eBay wanted people to rethink their relationship with toxic fast fashion, so the brand partnered with the UK’s biggest reality TV show, Love Island. Flipping its fast fashion sponsorship model on its head, the partnership turned the Love Island contestants into living, walking, talking, kissing billboards for eBay’s pre-loved fashion offerings.
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