• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

RCA Records

Award: Wood Pencil

Wood Pencil / Branding / Digital / 2023

RCA wanted to evolve from a one-dimensional record label into a conduit for global cultural transformation. Josephmark was tasked with reinvigorating its brand strategy, identity, and narrative to help RCA take on the next 100 years of artistry. The result is a pioneering, defiant, and passionate brand that feels experimental, eclectic, dynamic, and interactive. It's a brand that speaks to and reflects the diverse artists of the future and lives proudly in the cultural zeitgeist. The idea is to make fans love the RCA brand just as much as they love the artists.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again