Eurostar
Award: Shortlist
Shortlist / Branding / Large Enterprise / Logos / 2023
Following the merger of Eurostar and Thalys, Eurostar Group needed a bold new identity to create a single brand to take the business forward. Powered by the brand idea, Spark New, the Eurostar brand identity includes a logo which symbolises its role in sparking new experiences, new ideas, and new opportunities. A reimagined symbol and bespoke wordmark are supported by a literal and metaphorical north star – a flexible and dynamic graphic device that can be used across the full brand experience. With its new brand, Eurostar officially has its iconic star back as it targets significant growth by 2030.
