Kit
Award: Wood Pencil
Wood Pencil / Branding / Digital / 2023
Award: Shortlist
Shortlist / Branding / Large Enterprise / New Branding Schemes
Kit is a money app for children and grown-ups to use together. Built by CommBank, Australia’s biggest bank, Kit is here to help young people do more with money. To develop the brand, people between the ages of 6 and 16 years old were asked what they would do with money. While many focused on what they’d buy, just as many wanted to help mum with rent or save for university. Using the responses as a jumping off point, Re developed an exuberant, quirky brand to make sure kids were excited to enter Kit’s universe, centred on the idea of ‘kids walking in a grown-up’s world’.
