Big C Charters
Award: Graphite Pencil
Graphite Pencil / Branding / Micro Enterprise / Logos / 2023
Award: Wood Pencil
Wood Pencil / Branding / Micro Enterprise / Brand Refresh
Award: Wood Pencil
Wood Pencil / Typography / Logos
Big C Charters is the premier charter in the San Francisco Bay Area, offering hands-on fishing trips and excursions. Founded by 6ft 8” former professional basketball player Christian Cavanaugh, Big C gets its name from the big man himself and his reputation for the biggest catches. The name Big C Charters presented an opportunity to create an iconic logo – an unforgettably tall, hooked 'C'. The resulting visual identity consists of a new logo, a vibrant palette inspired by the pop of colours found aboard, a bespoke display typeface, reportage-style photography, and other brand collateral.
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