Snapchat - Wait’ll You See This
Award: Wood Pencil
Wood Pencil / Production Design / Short Form / 2023
Snapchat’s Wait’ll You See This campaign was created to help people see their friends, family, and the world around them in a new way. Using the magic of Snapchat’s augmented reality, the spots encourage people to look beyond what they can merely see with their eyes and start to embrace the possibilities of the unseen world around them. The campaign isn’t just a story about Snapchat – it’s made with the platform too. Every single frame of the spot is scannable and will take you to a suite of AR lenses on Snapchat.
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