Toblerone - Be More Triangle
Award: Wood Pencil
Wood Pencil / Branding / Large Enterprise / Brand Refresh / 2023
Theodor Tobler was a maverick. Driven by a belief in a world without borders, he championed causes while rocking the chocolate establishment with his masterpiece: Toblerone. While his progressive attitude is found across modern culture today, this wasn't reflected in the Toblerone brand. Theodor’s original belief inspired a brave new brand purpose: Be More Triangle. This rallying cry for those who dare to be different was translated into experience principles, resulting in a sensory brand world for Toblerone that encourages people to celebrate their edges.
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