Woodgreen
Award: Shortlist
Shortlist / Branding / Large Enterprise / Logos / 2023
Woodgreen is one of England’s leading pet charities, helping dogs, cats, and other kinds of pets. Its unique point of difference is its recognition of the societal value of helping both people and owners. As well as rehoming, it helps to keep pets in loving homes, regardless of financial or other challenges owners might have. The identity focuses on the precious bond between pets and people, and the symbol captures the unbreakable bond between animals and humans. The strapline ‘For pets and their people’ highlights the charity's commitment to seeing things from a pet’s perspective.
