Nordiska museet
Shortlist / Branding / SME / Brand Refresh / 2023
Founded in 1873, Nordiska museet is Sweden’s largest cultural history museum, with over 1.5 million objects in its collection and five visitor destinations. The new Nordiska museet identity is anchored in the museum’s rich cultural heritage, with each building block of the identity pulled from the building's imposing architecture and rich graphic archives. The result is a distinct and adaptable brand identity anchored in history yet adapted to the modern communication landscape.