M&M'S: Pass M Around
Award: Shortlist
Shortlist / Branding / Motion / 2023
M&M’S is on a mission to create a world where people feel like they belong, leveraging the power of fun to drive connection. JKR set out to level up the animation and CGI of its brand assets to spread its message of fun for everyone – from TikTok to Times Square. JKR designed the brand's assets to all work together, each flowing effortlessly into the next, mixing 2D with 3D, and reality with imagination. A free-flowing playground of possibility, it shows the captivating fun that its brand assets have to offer, and the joy that comes from feeling like you belong.