Orange - Cultural Avatars
Award: Wood Pencil
Wood Pencil / Digital Design / Digital Experiences / 2023
Award: Shortlist
Shortlist / Gaming & Virtual Worlds / Use of Avatars
Orange launched Cultural Avatars #MaxYourIdentity as a way of expanding representation of cultures around the world through their clothing. The goal of the campaign was to make gamers feel represented in their own skin, no matter where they’re from.