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Pre-Loved Island

Award: Graphite Pencil

Graphite Pencil / Commerce / Brand Partnership / 2023

Award: Wood Pencil

Wood Pencil / PR / Use of Talent & Influencers

eBay wanted people to rethink their relationship with toxic fast fashion, so the brand partnered with the UK’s biggest reality TV show, Love Island. Flipping its fast fashion sponsorship model on its head, the partnership turned the Love Island contestants into living, walking, talking, kissing billboards for eBay’s pre-loved fashion offerings.

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If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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