The Model City 1:1 Scale
Award: Shortlist
Shortlist / Experiential / B2C Activations / 2023
Award: Shortlist
Shortlist / Spatial Design / Public Spaces
Shizuoka City produces more than 80% of Japan's plastic models. However, most people aren't aware of this. Hakuhodo Kettle helped to redesign Shizuoka as a plastic model city. The models took the form of a fully functioning post box, phone booth, tourist signs, benches, street lights, scenic spots, and more.