Escape
Award: Wood Pencil
Wood Pencil / Film / Creative Use of Budget / 2023
Award: Shortlist
Shortlist / Film / Social Commercial Campaigns
In the remote working era, how do you inspire people to travel for business and hold important meetings on-site again? German Rail tackled Zoom fatigue and the frustration people experience when taking part in video conferences. To bring the idea to life, Ogilvy used the interfaces of well-known video conferencing platforms and turned participants' initials into calls for help. The idea reminded people that they can still meet in person and take an eco-friendly train to get there.