Pedigree - Rescue Doodles
Award: Shortlist
Shortlist / PR / Digital & Social / 2023
To get children pestering their parents to adopt a rescue dog, Pedigree made kids the centre of the adoption process. Rescue Doodles is an interactive tool that matches children’s dog drawings with real rescue dogs up for adoption. Children or parents could text their dog doodles to a Pedigree phone number, which were then analysed using AI and machine learning to identify the colour, shape, and breed of the dog. People were then matched with a similar looking rescue dog available for adoption nearby.