OutHorse Your Email
Award: Graphite Pencil
Graphite Pencil / PR / Digital & Social / 2023
Award: Graphite Pencil
Graphite Pencil / PR / Events & Stunts
Award: Shortlist
Shortlist / PR / Multi Market
Now that we can work from anywhere, email follows us everywhere. Even on vacation. Visit Iceland devised a perfectly logical solution to this modern problem. OutHorse Your Email is a revolutionary service where Icelandic horses write real out-of-office email replies by walking on a giant keyboard. It allowed travellers to book vacations to Iceland to relax, knowing very professional horses would reply to inconsiderate coworkers with messages like nonsensical messages. It led to a 16.8% increase in travel intent – and not one boss could tell the difference.