OKU
Award: Wood Pencil
Wood Pencil / Branding / Micro Enterprise / New Branding Schemes / 2023
OKU stands for ‘okutinda’, which means ‘building a bridge’ in Rutooro, a regional dialect. OKU opens up new opportunities for talent by creating partnerships between African tech entrepreneurs and Swiss businesses, where ideas and skills are exchanged for experience and mentorship. At the heart of the identity is a logo that features a rotated ‘K’ representing the bridge that OKU create between talent and industry, and Africa and the West. The logo is then reorganised to create patterns and symbols that communicate various aspects of the business, such as mentorship and community.
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