Grill Lines
Award: Shortlist
Shortlist / Press & Outdoor / Poster Campaigns / 2023
Burger King has been flame grilling since 1954 because that's what makes its burgers taste the best. So much so that the grill lines on every Whopper have become a sign of superior taste. Burger King's campaign celebrated these grill lines in a series of minimalist, seven-line pattern posters. Each execution has a seven-word headline – a word for each line – reminding audiences with some cheeky copy (and OOH locations) that the grill lines are what makes the Whopper taste far superior to rival burgers.
