Sky Kids
Award: Wood Pencil
Wood Pencil / Branding / Channel Branding / 2023
Award: Shortlist
Shortlist / Branding / Motion
Children see the world differently to adults. Through their eyes, anything is possible. Sky put the logo at the heart of the Sky Kids channel brand, allowing its 12 idents to take viewers into the vivid world of a child’s limitless imagination. While each ident follows the same timing and positioning structure to make them feel like a cohesive and ownable set, they are all quirky and unique in subject and narrative, appealing to a wide range of children as well as adults – ensuring fun for all the family.
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