Plastic Fishing Tournament
Award: Yellow Pencil
Yellow Pencil / Experiential / Community Activations / 2023
Award: Graphite Pencil
Graphite Pencil / Experiential / Responsible Activations
Award: Graphite Pencil
Graphite Pencil / Media / Events & Stunts
Corona created the first ever Plastic Fishing Tournament: a global scale-initiative where people from all over the world were invited to reel in the biggest 'catch' of plastic waste and sell it to recycling companies. The more plastic they caught, the more money they made, and the cleaner the ocean became.
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