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Big C Charters

Award: Graphite Pencil

Graphite Pencil / Branding / Micro Enterprise / Logos / 2023

Award: Wood Pencil

Wood Pencil / Branding / Micro Enterprise / Brand Refresh

Award: Wood Pencil

Wood Pencil / Typography / Logos

Big C Charters is the premier charter in the San Francisco Bay Area, offering hands-on fishing trips and excursions. Founded by 6ft 8” former professional basketball player Christian Cavanaugh, Big C gets its name from the big man himself and his reputation for the biggest catches. The name Big C Charters presented an opportunity to create an iconic logo – an unforgettably tall, hooked 'C'. The resulting visual identity consists of a new logo, a vibrant palette inspired by the pop of colours found aboard, a bespoke display typeface, reportage-style photography, and other brand collateral.

  • Big C Charters
  • Big C Charters
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  • Big C Charters
  • Big C Charters
  • Big C Charters
  • Big C Charters
  • Big C Charters
  • Big C Charters
  • Big C Charters
  • Big C Charters

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If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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