The Pilsen Extra Moustache
Award: Graphite Pencil
Graphite Pencil / Experiential / B2C Activations / 2023
According to studies, at least 1.2 million litres of beer are wasted annually because they're absorbed in people's facial hair when they drink it. To put a stop to this waste, Pilsen Extra worked with some of the best barbers in Paraguay to created the Pilsen Extra Moustache: a barber stencil designed to perfectly match the shape of a beer glass, meaning no more beer wasted.
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