Spoon-Friez
Award: Wood Pencil
Wood Pencil / Direct / Products & Services / 2023
Award: Wood Pencil
Wood Pencil / Experiential / B2C Activations
Fries with ketchup is one of the most beloved combinations, but after a global research, Heinz found out a surprising fact: 84% of consumers suffer from 'friestration', the frustration of not being able to achieve a decent dollop of ketchup on a single fry. To solve this problem, Heinz created Spoon-Friez: special spoon-shaped fries to enjoy more Heinz.
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