Infrequently Asked Questions About Oatmilk
Award: Wood Pencil
Wood Pencil / Writing for Advertising / Outdoor / 2023
Award: Shortlist
Shortlist / Writing for Advertising / Digital
A large section of the population has never been introduced to oat milk. Many of those people don't know where to start when it comes to asking questions and filling gaps in their understanding. Oatly subverted typical FAQs by asking and answering the questions no-one is asking about oat milk, and in doing so, attracting new people to its products and brand.
