Sopa de Señas
Award: Shortlist
Shortlist / Experiential / Responsible Activations / 2023
Award: Shortlist
Shortlist / PR / Single Market
Sign Soup transformed a Mexican tradition – alphabet soup – into an inclusive experience that invited Mexicans to begin learning sign language. A new special mould was created to make alphabet pasta into sign language, as part of a special edition that launched on National Sign Language Day.