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Breastfeeding Jersey

Award: Shortlist

Shortlist / Creative Transformation / Products / 2023

More and more people who breastfeed go to the field to see their favourite teams, but there are no nursing jerseys that allow them to feed their babies when and where they need to. AB InBev created the first-ever breastfeeding soccer jersey, so that everyone who chooses to breastfeed in public can do so in comfort at the same time as supporting their favourite team.