Toblerone - Be More Triangle
Award: Wood Pencil
Wood Pencil / Typography / Packaging / 2023
With its iconic structure, Toblerone has always stood out in the sea of squares. But the logo, although distinctive in its colour and form, had become corporate and austere. Hand-crafted typography was used to create a look and feel that's distinctive, yet completely ownable for the brand today. Inspired by the Toblerone archives, the typography reintroduced the character of the original with bold quirks, from an off-centre counter in the ‘O’ to an unconventionally thickened base in the ‘E’.
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