The Anti Harassment Glasses
Award: Shortlist
Shortlist / Creative Transformation / Culture / 2023
78% of bar employees report having been harassed on the job. To fight that problem, Johnnie Walker created a complete collection of drinking glasses for them to use when they sense a threat. Unlike other tools to fight harassment, this is a non-verbal cue that only other staff members will pick up on. When a bartender serves a drink in these glasses, their coworkers will monitor the situation and react properly. The glasses were never released or revealed to the public, ensuring the idea actually works in practice.