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The Anti Harassment Glasses

Award: Shortlist

Shortlist / Creative Transformation / Culture / 2023

78% of bar employees report having been harassed on the job. To fight that problem, Johnnie Walker created a complete collection of drinking glasses for them to use when they sense a threat. Unlike other tools to fight harassment, this is a non-verbal cue that only other staff members will pick up on. When a bartender serves a drink in these glasses, their coworkers will monitor the situation and react properly. The glasses were never released or revealed to the public, ensuring the idea actually works in practice.