A Touch Of Flu - Audio Experience
Award: Shortlist
Shortlist / Radio & Audio / Commercial Campaigns / 2023
A Touch of Flu highlights the ease with which kids pick up and also spread flu. An audio experience was created as part of the campaign, painting a vivid picture in listeners' minds of all of the nasty ways that kids can spread flu. The radio campaign harnesses an evocative voiceover and ASMR-style sound effects to let listeners experience the disgusting nature of flu transmission.