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Frango Assado – Funky Chicken

Award: Graphite Pencil

Graphite Pencil / Typography / Logos / 2023

For over 70 years, São Paulo’s drivers have headed to Frango Assado to stop, rest, and refuel – both their body and their car. With 26 locations across the state, it’s a beloved landmark that’s been on the map for generations. However, times change. How we refuel or recharge our cars these days is very different to how it was done 70 years ago, and the same can be said for how we refuel ourselves, so it was time for Frango Assado to catch up.

  • Frango Assado – Funky Chicken
  • Frango Assado – Funky Chicken
  • Frango Assado – Funky Chicken
  • Frango Assado – Funky Chicken
  • Frango Assado – Funky Chicken
  • Frango Assado – Funky Chicken
  • Frango Assado – Funky Chicken
  • Frango Assado – Funky Chicken
  • Frango Assado – Funky Chicken
  • Frango Assado – Funky Chicken

What did the judges have to say?

This was a deceptively simple and joyful solution. A big move on from where the brand was before that gave a very individual and crafted look.

Emily Fox, Creative Director, Lewis Moberly

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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