Dr. Rick
Award: Yellow Pencil
Yellow Pencil / Writing for Advertising / Film / 2023
Dr Rick is a parenta-life coach. His very niche job is to help young people from turning into their parents when they buy a home. It’s a condition called ‘parentamorphosis’ and it has become his life’s work. Dr Rick’s passion is rooted in personal experience. He, too, was a sufferer. But he made it through. And now he’s here to help people in the throes of the same disorder that once threatened to ruin his life. In these films, where parental triggers are around every corner, Dr Rick tries to save people from themselves – sometimes successfully.
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