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Happy Birthday from Earth

Award: Wood Pencil

Wood Pencil / Media / Events & Stunts / 2023

Award: Shortlist

Shortlist / Direct / Digital

Award: Shortlist

Shortlist / Experiential / B2C Activations

Award: Shortlist

Shortlist / Experiential / Use of Technology

For the Mars Curiosity Rover’s 10th birthday, Husqvarna released an app update for its robotic lawn mowers, giving them the ability to sing Happy Birthday to the loneliest robot in the universe. It was the first time any brand in the category had engaged in anything beyond practical utility. Instead, the opt-in update demonstrated of how advanced Husqvarna’s robotic lawn mowers are. It triggered an emotional reaction in people, inspiring them to tell friends, post on social media, and share the moment their own lawn mowers started singing.

Credits

Lead

Client

Advertising Agency

Production Company

Country

Agency Producer

Art Director

Content Director

Copywriter

Creative

Creative Director

Director

Executive Creative Director

  • Carl Ewald Jannerfeldt

Software Designer

Client Lead

Communications Director

Digital Marketing Lead

Global Brand & Marketing Communications Director

Head of Marketing

Marketing Vice President

Media Manager

Media Specialist

Planner

PR Manager

Producer

Product Manager

Project Manager

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