When The World Stopped
Award: Shortlist
Shortlist / Direction / Creative Use of Budget / 2022
The Mary Foundation is an NGO run by the crown princess of Denmark that exists to help young people facing loneliness, self-harm and bullying. Many young people were forced into an isolated existence during the pandemic, and When The World Stopped showed exactly how it felt in that time. The ‘mannequin challenge’ became a recognisable reference among its target audience of 13- to 19-year-olds, and the film was crafted in a way that would draw them in, travelling through these worlds in which people are frozen in time.