While some of us dare to imagine a world after Covid-19, three million NHS and frontline workers carry the effects of the pandemic with them every day. Two in five of them are suffering with PTSD, which is double the rate found in military veterans with recent combat experience. One crisis has caused another. As such, Hopeline19 launched on Emergency Services Day in September 2021. Hopeline19 is a free phone service for the nation to leave messages for frontline workers. Anyone who needs it can call the line 24/7 to hear a randomised series of messages of support from the British public.
What did the judges have to say?
"In a world dominated by tech, it proved that in the end it's the human voice that’s the most powerful tool. A simple and beautiful piece of work that provides a real solution to an alarming problem. And a stark reminder to us all to better support the ones supporting us."Johan Pihl, Executive Creative Director, FARM Stockholm
"It's an important piece of work during very difficult times for many. It helped people connect in a very simple, strong and emotional way – through the power of human voice."Marc Ligeti, Lead Designer, Knowit
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