Zara Beauty Press Kit
Award: Wood Pencil
Wood Pencil / Packaging Design / Promotional / 2022
The launch of Zara’s first full beauty line debut needed a press kit equally as elevated, interactive, and dynamic as the refillable makeup collection itself – one that would reflect the inclusivity and versatility of the brand. A broad range of campaign stories were produced by nine acclaimed artists for the launch to help express different visions of beauty with unique makeup looks. Each story was showcased in printed form alongside a sampling of products to experience.
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